We live measuring, planning, controlling and squeezing every part of our lives to be more efficient. And without noticing, we lose what really matters.
Kindle · Paperback · Hardcover
Alex Mirones · EFIKAZES · 2026
Uncomfortable truths about how the obsession with self-improvement disconnects us from what matters.
Zero empty phrases, zero posturing, zero miracle formulas, zero nonsense.
To stop living on autopilot and start choosing what truly moves you.
More humanity, less algorithm. Less productivity. More you.
A funny, uncomfortable, deeply human critique of our obsession with optimizing absolutely everything.
After more than twenty years working with people, teams and leaders at organizations like Bosch/BSH and Allianz, I've seen up close how easy it is to mistake moving forward for running faster.
EFIKAZES was born from personal stories, biting humor, pop references, and one pretty uncomfortable question: what if all this optimizing is pulling us away from what really matters?
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